The NFL locker rooms won’t look all that differently this coming season despite the new logo hanging from their jerseys sleeves.
All 32 teams, including fan gear will wear the ‘Swoosh’ as Nike received approval to be the leagues sole apparel dealer. The arrangement stipulated an “exclusive five year contract”. The leagues previous sponsor was Reebok, who is also owned by Adidas.
The terms of the deal were not disclose, but according to the Citigroup Inc. Reebok made $350-million dollars a year from their NFL contract.
The Oregon based sports-giants maintained a lot of the semblance of mainly all the teams, especially those whose histories and images are ingrained in their communities culture. There are little alterations, yet the overall theme didn’t stray to far from the past.
The new uniforms did have a new-age feel, and there is only likely to be more of that coming in the future.
“We plan on changing the NFL jersey dramatically just like we’ve done with the college programs, using new thinking and the greatest technology available. The NFL program hasn’t had the same type of advancement in recent years,” said Nike Brand President Charlie Denson (via CNBC)
Nike continues to push the boundary on athletic innovation and creative fashion improvements.
NFL.com webstory
http://www.nfl.com/news/story/09000d5d8280d110/article/nfl-nike-roll-out-new-uniforms-for-all-32-teams?module=HP11_around-the-league
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